STOP AIDS Project Strategic Plan 2001-2004

1. Enhance STOP AIDS Project's responsiveness to the changing epidemic.

     A. Enhance STOP AIDS's programs

• Ensure STOP AIDS's programs include effective theory-based interventions that address the changing epidemic in the areas of race/ethnicity, gender, sexual identity, socioeconomic status and behavioral contexts.
• Ensure incorporation of a gay men’s health model.
  Revise or overhaul outreach programs to effectively and efficiently reach more people at risk.
• Increase activism and/or political education in programs.
• Continue to expand and develop programs by and for HIV+ people.
• Evaluate the mission’s relevance as needed.
• Evaluate programs' effectiveness.

     B. Enhance STOP AIDS's partnerships and collaborations.

• Ensure STOP AIDS's partnerships address the changing epidemic in the areas of race/ethnicity, gender, sexual identity, socioeconomic status and behavioral contexts.
• Increase activism and/or political education through partnerships.
• Network with appropriate service providers and actively link our participants to them, especially with organizations providing individual counseling, testing, substance and mental health servcies.
• Strengthen existing alliances and build new ones with prevention agencies and community groups.
• Explore potential mergers with other CBOs or groups to improve programs and efficient operation, while maintaining the integrity and mission of the STOP AIDS Project.
• Evaluate the overlap and reduce duplication of services with other agencies.
• Counter denialists' voices with facts, open discussions and support, through collaboration if feasible.

     C. Expand the use of new technologies to achieve STOP AIDS Project's mission.

• Use new technology tools to reinvigorate our outreach efforts and programs.
• Make our website a better resource for the community, including links to other relevant resources.

2. Develop new fundraising approaches to address the changing funding environment.

• Explore and diversify new private funding options to ensure fiscal and programmatic stability.
• Seek increased support from general City and new government funds, specifically for non-CDC funded media campaigns and program activities.
• Explore marketing, memberships and fee-for-service revenue.
• Increase Board's involvement in fund development.

3. Strengthen STOP AIDS Project's organizational culture and systems.

• Identify and articulate our organizational values.
• Develop team management and team cohesion throughout agency.
• Decrease the bureaucratic nature of the agency to improve efficiency and ability to creatively respond to community needs.
• Continually explore ways to make our work more cost effective.
• Develop and implement performance standards and accountability measures.
• Provide support and training for individual staff, board and teams.
• Strengthen relationships between and among staff and board.
• Improve and strengthen the board by increasing breadth and depth of its members' skills, backgrounds and expertise.

4. Reinvigorate and create community ownership of the STOP AIDS Project.

• Reposition volunteers as key opinion leaders.
• Refocus agency culture on volunteers as leaders in the agency and community.
• Treat participation with the Project as an effective means of reducing HIV risk among volunteers.

5. Establish the STOP AIDS Project as a national leader and advocate for prevention.

• Develop new strategies to respond to community and individual complacency, including increasing staff, board and volunteers' activism and/or political education.
• Increase media messages to inform the public about relevant HIV prevention issues, and increase communication about our data and other research.
• Provide education and talking points about prevention to key decision-makers to increase their support of prevention.
• Strengthen staff's ability to respond effectively to the press.